Who We Are

Having been involved in beach fishing since childhood, I was always on the lookout for innovations that would improve my fishing results/experience. Beach rod holders have always been a bone of contention for a number of reasons, not least of all the need to keep your fishing gear out of the sand which causes major damage to reels and rods alike, not to mention your gear disappearing and heading for the deep sea with a big Stingray, Shark or Mulloway attached to the other end! Various types of PVC rod holders can be very difficult to insert properly, become brittle in constant sunlight and the round bar ones that insert easier are simply not stable enough. This led to the innovation of an all-stainless steel rod holder that was easy to insert, stable enough to withstand the initial run of a big fish and very long lasting. I have been using some of the original prototypes for 20 years now and they are still going strong! The rod holders were further refined to make them lighter and more stable with just enough flex to withstand the initial force of a big fish taking off.
They were further tested by inserting them upright into the sand with varying length rods, attaching the line to the back of a UTE and driving a 100 meters along the beach to simulate the initial run of a big fish with excellent results (see test demo video) in all, these rod holders afford the fisherman a stable, easy to use, highly visible platform during those long stints and all night fishing trips when your rods are not held in hand and can be used with confidence in a rod holder that does the job.